The network has its origins in United Independent Broadcasters Inc., a collection of 16 radio stations that was purchased by Paley in 1928, and renamed the Columbia Broadcasting System. It can also refer to some of CBS´s first demonstrations of color television, which were held in a former Tiffany & Co. It has also been called the "Tiffany Network", alluding to the perceived high quality of CBS programming during the tenure of its founder William S. The company is headquartered at the CBS Building in New York City, with major production facilities and operations in New York City (at the CBS Broadcast Center) and Los Angeles (at CBS Television City, CBS Columbia Square and the CBS Studio Center).ĬBS is sometimes referred to as the "Eye Network", in reference to the company´s iconic logo, in use since 1951. CBS (an initialism of the network´s former name, the Columbia Broadcasting System) is an American commercial broadcast television and radio network that is the flagship property of CBS Corporation.
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